Why Video Marketing will be Key in 2015

Activate - the agency

As 2015 moves into full swing, many experts are sharing what they believe will be some of the top trends in marketing for 2015, including businesses, sales, social media, etc. Regardless of the industry and the focus, one thing that has remained consistent in these lists is the vital nature of online video marketing in the coming months. With the increase in the use of technology such as smartphones and tablets, video has become more prevalent than ever.

Accessibility is extremely important, and video has the reach that allows businesses to remain competitive. Video marketing must make up a significant portion of a brand’s overall marketing strategy in order to sustain the flexibility and range required for maximum exposure.

Video Consumption

One thing is certain, consumers are devouring video content quite aggressively. This spans from the watching of complete seasons of their favorite shows to the viral videos shared on social media. There is no shortage of platforms on which consumers can access information and entertainment in video form. This is evidenced by the fact that YouTube is the second largest search engine on the planet.

For those of whom desire empirical and pragmatic evidence, there is a significant amount of it to share.

Here are some statistics on how video marketing impacts sales:

• Online video users are actually expected to double from 750 million to 1.5 billion users by 2016.
• 76 percent of marketers have made plans to add video portals or streaming to their sites, meaning that video marketing has become a higher priority than Twitter, Facebook and blog integration.
• YouTube experiences more than 1 billion unique users each month, with more than 4 billion hours spent watching video on this platform.
• More than 2 billion videos are monetized per week on YouTube
• Globally, 55 percent of all internet traffic will be online video traffic

Below are five tips for adding video to your marketing strategy:

• Share your big announcements with your target audience via video. Video is one of the easiest and fastest methods for sharing information with your audience. It is easily consumed and understood. Video is also extremely shareable, increasing its viral potential.
• Add testimonials and customer reviews to your company’s website in video form. This is an immensely powerful method of validation. It provides a personal touch to your business, allowing customers to connect with others on a significantly deeper level — all while creating a higher level of confidence and trust in your company.
• You can use video as a method of distributing additional content that can be disseminated through video blogs, webinars or they can be posted directly to your website. You will also have the option to share video content on the major social media platforms, such as Facebook, YouTube and Twitter — increasing its viral impact.
• Adding video clips to your email campaign is a simple method of adding variety to the process. There are a couple of methods that can be used to add video to emails. The email can be embedded, allowing the recipient to view the video directly from the email, or conversely, a screenshot of the video can be placed in the email with a hyperlink that leads back to a hosted site such as YouTube.
• Video can also be used to create training videos, interviews, demos or even coverage of live events. All of these are exceptional conduits through which to share information about your brand.

The aforementioned methods are common, and many businesses use all five on a daily basis: however, there are many other methods that can be used to implement video into your general marketing strategy. The key is to gain at least a minimal perspicacity of the importance of video and how to use it to enhance customer engagement.

When properly implemented, video has the capacity to enhance the level of interaction and connectivity between you and your target audience, and consumers are becoming increasingly in tune with being engaged by video, meaning that they are highly responsive to it. 

By Activate the agency